ABOUT US

Welcome To EASY Investments

 EASY Investments was started in 2004 as a full fledged investment product distribution firm – certified by SEBI, AMFI, IRDA and APMI. We are based out of Madurai in Tamilnadu. We have been business partners of India’s leading wealth management firm – Motilal Oswal Financial Services Ltd. We deal with Shares, Mutual Funds, IPO’s, Debentures, NCD’s, Fixed Deposits, Health Insurance, E-Gold, E-Silver etc. We provide various services like: demat services, advisory services, portfolio management services and research report on stocks and mutual funds. We provide online access to your investments thorough our website and mobiles apps on android and IOS. More than 2000 families utilize the services of EASY Investments to manage their investments.

About the Founder:

Mr.P.Ramswamy is the Founder and Managing Partner of Easy Investments. After his graduation, he joined the investment management industry in 2000’s. With over two decades of experience and having seen market cycles (Tech melt down in 2000, World Trade Centre crash in 2001, Global Financial crisis in 2008, Taper Tantrum – Fragile Five in 2014, Covid Crash in 2020, Ukraine War in 2022 and Trump Tariff in 2025), his wisdom and focused investing approach is utilized by many investors. 

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5 TIPS FOR FINANCIAL PLANNING FOR WOMEN

5 TIPS FOR FINANCIAL PLANNING FOR WOMEN

Women are known to be multi-taskers. Women are better at switching between tasks and juggling multiple tasks simultaneously, be it packing lunches, getting kids ready for school, handling appointments or social engagements.

Modern women are rockstars who are breaking all stereotypes about being the weaker gender; as a result, financial planning for women is no longer considered taboo.

But it is also a fact that women are not responsible for financial planning due to social conditioning and patriarchal customs.

WHY FOCUS ON FINANCIAL PLANNING FOR WOMEN?

Since the dawn of time, women and financial planning have been intrinsically linked. Women have always been in charge of home finances. So, there are several compelling reasons for women to become involved in personal financial management.

Small, prudent measures can help you increase your money, attain your financial objectives, and retire like a queen while still allowing you to indulge in the odd shopping binge, overseas vacation, or anything else you like.

There is, of course, a more remarkable change in today’s work culture and more cooperation from family members that more women are working today than ever before. However, because of their caregiving obligations, women spend less time in the workforce, opting for part-time/low-paying jobs/service positions that are not covered by pension plans, receive fewer pension benefits and lower wages due to gender differences. Due to which they are unable to support themselves financially.

IMPORTANCE OF FINANCIAL PLANNING FOR WOMEN

It is a good time for women to be financially independent and take charge of their finances. With easy access to internet information, shifting societal norms, and the ability to earn and invest, women must overcome the stigma and face financial difficulties straight on.

One investment advice for women, whether single, married, homemaker, divorcee or separated, is to do the following:

  1. Allocate A Budget
  2. Set financial goals
  3. To assess and identify where you stand currently in terms of finances.
  4. To have an emergency fund in place.
  5. Focus on retirement planning and health insurance

In the next section, we’ll explain how to undertake financial planning for women at any stage of life.

TIPS FOR FINANCIAL PLANNING FOR WOMEN

Allocate A Budget

Create a customised budget based on your monthly/annual income and the timeframes you desire to reach your goals. Following the 50-30-20 rule is an excellent place to start. When you get your income each month, set aside 50% for living costs, 30% for savings and investments, and the remaining 20% for living like a queen.

It is essential to budget your cash flow. You can work around the estimate once you have a clear picture of your expenses. With a budget, you will also predict how much money you will require for the next 10-15 years keeping inflation in mind.

Set Financial Goals

As a part of financial planning for women, learn to create a plan and set financial goals for yourself. You may make a list of your financial objectives using a spreadsheet or Excel. A financial goal is something you want to accomplish with your hard-earned income. The objectives are divided into short, medium, and long-term categories.

Once you've devised a strategy, you'll be able to identify the objectives for which you should save or invest. As a result, it makes financial planning for women more targeted.

For example, you will have to restrict your variable expenses to a limit. Failure to manage irregular spending might lead you into a financial pit, from obligatory travel, phone, and internet services to an impulse shopping spree or a night out with the girls. Of course, you don't have to miss out on all the fun, but if you have long-term objectives in mind, such as purchasing a home or establishing a company, you should think about being more cautious with your money.

Identify Your Current Baseline

The next step in the financial planning process is to figure out where you currently stand. You may determine your net worth or baseline by subtracting your assets from your obligations. Bank accounts, investments, real estate, jewellery, and other assets are examples of assets. Credit card debts, loans, mortgages, and other liabilities are examples of liabilities.

Prepare For an Emergency Fund

There are no warning signs before a rainy day. Emergencies can strike anytime. As we have mentioned before, women are often obligated to take career breaks to take care of children or sick parents, which means no income and no investments. Therefore, it is crucial to have liquid money without a paycheck to sustain during such times.

Prepare a backup fund in a liquid investment choice with no lock-in time. You should have access to the funds at all times. As a result, set aside money every month to meet those unexpected expenses that your insurance won't cover.

Focus on Retirement

When it comes to financial planning, women are often unaware that they live longer than men. As a result, they will demand more money on average to live without a salary. As a result, planning for retirement is an integral part of developing a financial strategy.

Although retirement may appear to be a long way off, you will only have the money you have saved. As a result, even individuals who expect to work after retirement should prepare for a life with a limited income source.

Also, make sure you have health insurance coverage in place so you do not financially bleed dry in the event of any medical emergencies.

CONCLUSION

Financial planning for women is essential for various reasons. To begin with, women have a shorter working tenure than men, have a greater life expectancy than men, and there is a gender wage disparity. And in todays day and age, money represents power, independence and freedom. Therefore, proper financial planning is required to achieve goals.

FREQUENTLY ASKED QUESTIONS

Why Should Women Do Financial Planning?

Women will have a sense of financial independence with efficient financial planning. Financial planning will provide them financial freedom, and they will no longer be financially reliant on their male counterparts.

How can a woman strengthen her financial position?

A woman can strengthen her financial position by strategically planning and saving more. Due to a shorter working span and career breaks, a woman has to speed up the savings rate to beat inflation to sustain and overcome the hurdle of being financially dependent.

Where do I start with financial planning?

It all starts with planning and budgeting. It is important to set your goals, track your money, invest early, tackle debt, if any, make sure you have an emergency fund etc.

Disclaimer: All Mutual Funds are subject to market risk. Please read all scheme-related documents carefully.

Top 3 Benefits Of Sip In Mutual Funds

Top 3 Benefits Of Sip In Mutual Funds

Using a structured investment plan like SIP to invest in mutual funds has become quite popular. Continue reading to learn why mutual funds are such an excellent way to invest, along with the benefits of SIP to support your future financial goals.

Everyone has dreams, ambitions, and objectives they want to attain. For example, everyone wishes to be financially secure in their lives. For example, a new car, a bigger house, or a family vacation to an exotic location. However, you can only achieve your objectives if you put up the effort necessary to make them a reality.

Using a Systematic Investment Plan (SIP) to invest in mutual funds might be a straightforward solution to help you reach your objectives. So, let's look at what SIP stands for, how they operate, the benefits of SIP, and how your financial goals can seem attainable by investing in SIP

WHAT IS SIP?

A Systematic Investment Plan (or SIP) is a mutual fund investment that allows you to invest over time. It is a systematic way of regularly investing fixed amounts of funds, such as monthly, quarterly, or semi-annual. It may be simpler to reach your financial objectives if you invest consistently in this manner.

SIP in mutual funds is a monthly investment plan in which you invest a certain amount of money in a scheme of your choice. The money is automatically deducted from your bank account because of the setup.

HOW DOES SIP WORK?

A systematic investment plan (SIP) is a simple instrument that allows you to create wealth by making small, regular deposits over a longer time horizon. There are many benefits of SIP investment in mutual funds.

When you start SIP in a mutual fund scheme, you can buy a set number of fund units. You can invest in the fund at both highs and lows. You don't have to time the market to earn money. This element of uncertainty is removed with SIP investing.

You can select to automate your investments once you've chosen the investment term and frequency. Then, give your bank a standing instruction to transfer money from your bank account to the mutual fund SIP of your choice regularly (monthly, quarterly, etc.).

WHAT ARE THE BENEFITS OF SIP IN MUTUAL FUNDS?

MARKET VOLATILITY DOES NOT AFFECT THE INVESTMENTS

Markets reflect the economy, and just as the economy experiences ups and downs, so do the markets. So while a drop in the market might wipe out some of your gains, a SIP can make these dips work in your favor.

One of the advantages of SIP prevents investors from speculating in highly volatile markets. When the market is low, investors may buy more units, and they can buy a few units when the market is high. As a result, the long-term average cost of each unit is anticipated to be cheaper, while the investment returns are excellent.
Because you invest every month, the NAV of every scheme varies, and you receive a different amount of units each month. When the markets rise, the price will increase each month, and you will receive fewer units. When the cycle reverses and markets begin to decline, the purchase price drops, and you start to get more units for the same investment. Rupee Cost Averaging is the process of investing at different periods of the market to average out the costs.

Growth V/s Value Investing: Which One To Choose?

Growth V/s Value Investing: Which One To Choose?

Investors have a wide range of options to choose from when it comes to making investments, such as debt v/s equity, active v/s passive funds, mutual funds v/s stocks, value v/s growth investing, etc. While investing in the stock market, growth and value investing are two investment strategies that investors can choose from.

Both the approaches serve different purposes and are widely popular and adopted by investors to boost their wealth in the stock market.

Fundamental research helps to distinguish between value v/s growth stocks. Let us study each approach in detail before telling the differences between them.

WHAT IS GROWTH INVESTING?

The Growth Investing approach represents companies with higher potential to outperform earning and are expected to continue delivering high returns of profit growth. Growth stocks are found in small-cap, mid-cap, and large-cap funds. Investors are willing to invest and pay a higher price in anticipation of higher growth or return in the near future.

Investors are optimistic about its business strategy and its prospects for development in the foreseeable future. Several factors may inspire investor confidence, including the company's competitive position or the expectation of positive reception to the company's following product line.

Furthermore, their higher price-to-earnings ratio makes these stocks more 'expensive' than their rivals. That is the reason why investors are willing to pay a higher price for these equities than they are now earning because they believe future earnings will justify the price.

WHAT IS VALUE INVESTING?

The value investing approach usually picks out undervalued stocks or those whose current market price is less than their inherent worth. Hence, they progress slowly, but they do have higher underlying worth. The notion is that the market will quickly perceive the value, and the share price would 'catch up,' resulting in significant returns. So, for example, if the stock's actual value is Rs. 30/- per share but it is trading at Rs. 25/- at the moment, the analyst will consider this to be a good value pay.

Value stocks can be undervalued for many reasons, such as economic conditions, legal problems, negative publicity, disappointing earnings, etc. All of these reasons raise doubt about the company's long-term prospects. However, they bounce back slowly, and such value stocks are most suitable for long-term investors and may carry more risk of price fluctuations than growth stocks.

There has been a constant battle between value v/s growth investing that has been going on for years, and both approaches have suitable arguments to back them up. Some of the fundamental differences are that the key assumption about growth stocks is that the above-average performance will continue in the future. This is because companies that outperform their peers may be new or belong to an emerging sector that can become an industry leader in the future.

On the other hand, the value investing approach has a different perspective. Instead of focusing on record-breaking numbers, value investors choose companies that belong to mature sectors and have predictable revenues.

Another difference between value stocks v/s growth stocks is that when the interest rate decreases and corporate earnings rise, they stand a higher chance of outperforming their peers. However, it will be the first to be penalized when the economy slows down. Whereas value stocks may perform well in an early economic recovery but are more likely to underperform in the long-term bull market as continuous media coverage, a rumor, or a news story of the company's management may come out and create a panic sell-off.

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Sankarasubramanian

Rtd Bank Manager

For the past 9 years - Four people of my family members availed the service.Service is good.Staff members are cooperative.

Mr Jayam

JK bng

Our Boss Mr Ramasamy. Is a gem of investing . In-depth analysis. What he knows about investment he wishes his clients also to know and travel with them . Gives time even in his busy schedule 
Invites lots of Guest speakers for a better investment opportunity. And to teach a Balanced investment. He persuaded to get me an Unlisted share from his HO. Out of the box thinker and doer .God Bless 

Thirugnana sambandan

IDBI

Chief operating officer Mr Ramasamy brings with him an impeccable analysis of our Indian financial market in line with global scenario with a rational and prudent research in terms of wealth creation that accommodates the ever changing market dynamics which is being operated upon by myriad situations and people concerned 

My profound greetings for him and his team to continue their work and being the reason for bundle of happiness to the people associated with them

 

Dhanalakshmi A

Infosys, Bangalore

Ramasamy sir has really supported in finding the best mutual funds in market and manage it effectively. Very happy knowing him and interacting with him. I would highly recommend to approach EASY INVESTMENTS to make your investment easy.

Sunil Roy

Dubai

Mr. Ramasamy has been a great source of guidance over the past few years. He has been taking care of my requirements in a very proactive and professional manner. His video sessions are highly informative and help an ordinary investor like me to understand the finer nuances of the market.

Hanif Tayub

I am very pleased with the service of Mr. Ramaswamy and his team in guiding us to invest and for his relentless efforts through his news letter.

R Senthilkumar

SIDCO Manager
Highly dependable / Upto date knowledge on Investment Products / Great Team / 15 Years

Shankaranarayanan

KVS

It has been a wonderful experience in the past few years and their suggestions have been good in terms of stock selection sip etc 

Dr. Sridhar

VS

My association with Easy Investment stretches over 2 decades and over this long time frame I have come to appreciate the extraordinary service and advice they have rendered. 
Never once over these years , They have given me a cause to complain, which in itself is extraordinary. I have no hesitation in recommending Easy Investments as your financial advisor/guide, for a fruitful future. 

Mohamed Yusuff

Client friendly investment advisors

Govindan S, Jordan

It has been a Four year association with Easy Investments, started during the Corona Period, all were done remotely to become an Investor through Easy Investments.
P Ramaswamy was quite helpful and adviced how to progress on the documents and links, just completed in a day with all documents.

Excellent support and service by P Ramaswamy and his team in sharing the day to day market status, suggestions for the day and for future investments.

Monthly document sharing clear information is very useful in decisions, they are crisp and clear.

P Ramaswamy's Zoom meetings on the market which is regular is very helpful, particularly when the Market is going down not to Panic and the reasons for the market to go down and wait.

N.Nachammai

Prompt and quick response.Essential  financial services given us at very correct time.

R krishnamoorthy

Good relationship and investment ideas

Balaji

Good Place for Investment in Madurai 

Dinesh Athavan

EASY investments allows you to access best investment options that are tailor made and personalized for your financial situation and goals. The investment opportunities and risks are made aware to you well in advance for taking decisions. The advice, support and the ease to buy stocks like VBL and to invest in silver etf at the right time helped me to make good returns. Relatively low risk options like MF, bonds are also supported by them. Both long term and short term options are provided.

After spending some initial time with them, the rest of your investment journey is fully made online with apps that gives you transparent info and reports about what's happening with the money.
Even though the team represents Motilal Oswal, they also take their info from various sources, do their own research to provide the best possible option that is suitable for their clients in general. Online meetings are also organized where various topics are discussed and feedback is taken. The office responds promptly for calls, WhatsApp and emails.

Be it retirement plan or any specific plan like buying house or cars, EASY investments allows you to make well informed decisions efficiently without any future regret of missing out or not knowing any financial opportunities that are currently available.

I would highly recommend to get in touch with EASY investments for people who want to explore and make use of various investment options that are available at the right time. Suitable for both beginners and people proficient in a particular investment method.

Rtn. NAN Narayenen

Not only Mr. Ramasamy, the wizard in investments, but his staff as well treat elders like me with care and concern and have helped me to invest my well earned savings in a proper and SAFE manner. May Ramasamy and the EASY INVESTMENT continue their services. Keep Growing and Keep Going. Nan 87+

M Palaniappan

Location is very near Millennium Mall in K.K.Nagar. Easy Investments is headed by Sri P.Ramasamy. They deal both in Direct Equity and Mutual Funds. Sri P.Ramasamy has a very rich knowledge and experience in the field of Investment. They guide us almost daily on price in Equity market by WhatsApp messages. Service with Smile is their speciality. Their staff are very Cooperative and help us whenever approached. Sri P. Ramasamy periodically publishes you tube videos to explain and present the various Investment Products and the benefits.

Dr Natesan

I approached Easy Investments for the first time in 2018 with regard to the investment of the capital gain that I acquired after the sale of one of my properties. Before that I was totally clueless about finance and Investments. I found Mr Ramaswamy of Easy Investments to be patient and extremely  welcoming which put me at ease. His systematic approach and regular advises helped me streamline my investments  in mutual funds,  bonds and equity market confidently and attain a consistent growth in my portfolio over these years. I highly recommend Easy Investments for anyone looking for honest, trustworthy and effective adises.

K Hariharan

I HAVE BEEN ASSOCIATED WITH MR .RAMASAMY FOR MORE THAN 20 YEARS AND HIS VALUABLE SUGGESTIONS , GUIDANCE HAVE BEEN EXCELLENT. I WISH HIM ALL THE BEST.

S Balachandran

I am proud to say am with Easy Investments from the day one. This goes to show I have full faith and confidence with them.

Srinivas Balu

Very friendly service and honest suggestion. I am happy connecting with Easy.

Ganesan Thangam

Easy to approach, interact nicely, very helping, above all support our decision.

Sabapathy

Excellent service. One stop investment place for everyone needs.

David Manickam Peter

Dedicated and proactive In anticipation of long term mutually beneficial association

Karthik Vinayakam

Excellent advice from Easy investments and reliable advisor.

Vignesh M

I appreciate their user-friendly, easily approachable, transparent services

Rajagopal

Very good quick service any time

TAMILMARAN K

It is very convenient for opening trading and demat account through direct contact

Chidambara Subramanian Senthil Vinayagam

We (Myself & My wife) have been associated with EASY Investments since 2007 and have had a very trustable and positive experience. They have supported us in wealth creation through expert financial planning and advisory services. We have invested in equity, mutual funds, and bonds. Their monthly newsletter and yearly MOSL Wealth Creation Study report are very informative. The staff is friendly and approachable, especially Kiruba Madam, whose service and market knowledge are excellent. We sincerely thank the EASY Investments team and Mr. P. Ramaswamy for his rich financial market experience and valuable guidance through regular sessions.

Dr Jegadish M

Ram has been looking after investments fot the last 10 years. I find him very approachable , patient and gives you appropriate advice. I would very strongly recommend him

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